Martech
oystermouth TM : Account Based Marketing
Bringing an Insight into the inside
Driving towards precise accessibility, Martech – Accounts Based Marketing, targets accounts over individuals. With end-to-end solutions and best technologies to tackle business challenges, this comprehensive platform ensures a centralised command and control.
Intuitively designed for simplicity and ease of use, it makes audience creation, management, and measurement, a seamless process.
Pearls of Wisdom
At every stage of the funnel, monitor and measure with ABM analytics. Examine trends over time and gauge respective patterns to identify and target leads of quality than quantity – driving the three R’s of ABM – Relationship, Reputation & Revenue.
Tapping into the era of data science and technology, we are channelizing the structure of marketing from being a very labour-intensive process to leveraging automation, machine learning, Natural Language Processing and Artificial Intelligence.
The oystermouth TM Platform
Bringing an Insight into the inside
Breakthrough happens when the new wave of innovation disrupts the conventional metrics. As a B2B marketer, bickering over the volume and quality of leads can be quite a challenge. Redefining the dynamics between the Marketing and Sales Team, Account Based Marketing (ABM) identifies the target accounts that are most valued.
Disrupting the challenges through innovation, our oystermouth TM ABM aligns through stages of the targeted accounts and not merely be controlled by the pipeline processes. Offering the most comprehensive set of solutions on the market, we leverage technologies to drive results. Consistently making ideas come alive, we thrive to do more and add tools to scale up businesses.
oystermouth TM ABM platform is dedicated to helping B2B marketers achieve greater business impact. With our capable team of martech hustlers, we lead the way by helping marketers leverage innovative technologies to solve their greatest challenges and drive results.
Offering the most comprehensive set of ABM solutions, our success is based on three areas of focus:
- Expand and refine one of the largest B2B databases in the world,
- Consistently innovate our products and technology, and
- Be a counsel for B2B marketers.
We continue to live up to these ideals, expanding our technology to include Artificial Intelligence, Machine Learning, Natural Language Processing, and other tools to help companies scale their ABM strategies.
Challenges of B2B Marketers
Why be head over heels for oystermouth TM ABM?
More than a conversation starter.
Being ahead of the curve, it has a digital body language of its own. Creating engaging conversions, it gauges the flow and helps in optimising the revenue. Keeping minor details in check like who are you talking to and how are you going to communicate to them, the process is very focused.
Focus on what matters
If you are required to go to places, they might as well be targeted and rewarding. Building the momentum to innovation, it makes information more substantial. Creating a model that is more innovative than reactive, the platform plays an integral role in the optimal experience.
Clicks may not always tick.
Transition from registrations to the pipeline process of engagement solution that creates opportunities. With hyper-targeted campaigns, customer retention becomes possible through active ownership and cross-sell and upsell.
The ABCs of ABM
Targeting
Personalize content and calls-to-action with relevant messaging for your target segments. Using AI to identify and monitor the most relevant buyers within target accounts, the platform focuses the campaigns where it would create the most impact. Boost SEO performance, customise the site experience, and maximise engagement through real-time alerts.
Engagement
Convert your prospects into customers by targeting them with the right message at the right time. Focused on contextual relevance and relatability, our solution offers in-depth buyer insights to optimize your ABM. Strengthen the connections through relevant content using AI and execute account-based campaigns.
Conversion
Deliver the right data the Sales team needs at the right place to maximise their conversions. Leverage the data and track real-time actions, traffic reports on your website, stay updated on account preferences, and access contacts based on interests.
The Technology
Marketing need not be a strenuous task to accomplish the business goals but rather a channelised energy of innovation and automation through technology. Consistently working with one of the largest B2B data sets in the world to cater to the complex challenges, we leverage Artificial Intelligence and Machine Learning to tap into the opportunities.
Driven by Intellect, Executed by Intelligence
For marketers to actually see the change in their growth patterns, only deriving relevant real- time data will not suffice. Through our B2B signals, supervised Machine Learning, Language processing, Time series analysis, and other models, we simplify data into insightful implementations. Layered complex machine learning processes across the marketing funnel are automated to deep account intelligence that derives precise business actions, at the right place and time.
B2B marketers don’t have to spend long hours over time-intensive tasks and manual segmentations. With our strategic modules and innovative tools, they can focus on campaign development and implementation. Identifying the accounts, reaching the targeted segment, and engaging them in hyper-personalized conversations is only the tip of the iceberg when it comes to AI possibilities. Real-Time Intent will helps in identifying, tracking, monitoring, and engaging the first time activities and initial interests of the buyers.